One very big problem facing mobile phone makers is that the peripherals they sell often appeal to the fashion sensibilities of geeks. Can Apple reverse this trend by bringing in more luxury industry talent? They’ve already poached former Burberry CEO Angela Ahrendts.
What to look for:
- Big advertising push for the iWatch across all markets, but especially China where consumer budgets and demand for conspicuous jewelry are high
- Unisex styling will appeal to all genders, especially in that oh-so-special millennial demographic
- Watch for Apple’s iconic, simple style
- Will their agencies be up to the challenge to advertise such a key product in their lineup?