Welcome to Branded Nonsense, a blog devoted to criticism, admiration, love and hate for all things marketing.
My name is Kevin Grubb and this is my site. I’m a Strategist in Hong Kong’s marketing industry. I love my job. I get to play in different industries and create really cool things.
But people hate advertisers. And for good reason: we suck.
No really; we do. We suck.
We created things like this:
And for this, we should be scorned. For every brilliant ad, there are ten more lazily pushing Branded Nonsense. And I want to change this, slowly and steadily.
We live in a crazy world full of amazing things. With their media money and influence, brands can develop interesting content to entice their customers.
This blog talks about value. In exchange for attention, brands can offer value.
You can learn more about the purpose of this blog on its About Page.
In the meantime, stay tuned for more Branded Nonsense.